Background: Eco-adventure tourism, Kochi Muziris Biennale, Muziris Heritage, Spice Route, Western Ghats, UNESCO, UNWTO.
- Kerala Tourism will soon roll out five new tourism projects in a bid to increase footfall and refresh the Kerala Tourism brand to make God’s Own Country more appealing, exciting and desirable to all traveller segments.
- Eco-adventure tourism, Kochi Muziris Biennale, Muziris Heritage – the ongoing largest conservation project in the country, Spice Route and showcasing Malabar and its untapped tourism, heritage and culture aspects are the new tourism products on the anvil.
- Eco-adventure tourism is aimed at making Kerala the main centre of environment-oriented tourism activities. Eco-adventure tour packages to attract young holidayers and packages focussed on the hills and forests of the Western Ghats will be part of the tourism scheme.
- In the case of Spice Route (which is being developed with the help of UNESCO and UNWTO), more tourism products are needed. The two millennia-old route from Kerala to the West is being revived with the help of others.